A different approach to industrial design
A
New Zealand news video http://www.tv3.co.nz has an interview with Jane Fulton Suri, Worldwide Director of Human Factors Design and Research at California-based IDEO, as she conducts observation research.
In their design process, Suri and Ideo forgo the di rigeur focus groups and interviews and instead engage in something like intense people-watching. The interview can be found at: