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A design blog for the Industrial Design Program at the National University of Singapore (NUS)
Braun vs Apple

rams-ive.jpg

A recent article published on Gizmodo, compared the design of Dieter Rams and Jonathan Ive, demonstrated that Rams' old designs for Braun during the '50s and '60s hold all the clues not only for past and present Apple products, but their future as well.

For full article, please visit http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-future

Posted: Sunday, January 27, 2008 4:55 PM by YEN CHING-CHIUAN

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