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A design blog for the Industrial Design Program at the National University of Singapore (NUS)
Ted Talk: Philippe Starck: Why design

Legendary designer Philippe Starck -- with no pretty slides behind him -- spends 18 minutes reaching for the very roots of the question "Why design?" Along the way he drops brilliant insights into the human condition; listen carefully for one perfectly crystallized mantra for all of us, genius or not. Yet all this deep thought, he cheerfully admits, is to aid in the design of a better toothbrush.

TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds. Since then its scope has become ever broader.  For more information about TED, please refer to http://www.ted.com/index.php/pages/view/id/5

Posted: Wednesday, March 19, 2008 12:32 AM by YEN CHING-CHIUAN

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