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A design blog for the Industrial Design Program at the National University of Singapore (NUS)

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Ted TalK: Norman Foster- Building on the green agenda
Architect Norman Foster discusses his own work to show how computers can help architects design buildings that are green, beautiful and "basically pollution-free." He shares projects from throughout his career, from the pioneering roof-gardened Willis Read More...
Ted Talk: Philippe Starck: Why design
Legendary designer Philippe Starck -- with no pretty slides behind him -- spends 18 minutes reaching for the very roots of the question "Why design?" Along the way he drops brilliant insights into the human condition; listen carefully for one perfectly Read More...
Overcoming Barriers to Creativity
The Creative Group recently published a paper on Designophy and stated that "eight out of 10 in-house designers said it's difficult to convince senior management to accept ideas that deviate from the prevailing corporate style." In addtion, "eight out Read More...
Braun vs Apple
A recent article published on Gizmodo, compared the design of Dieter Rams and Jonathan Ive, demonstrated that Rams' old designs for Braun during the '50s and '60s hold all the clues not only for past and present Apple products, but their future as well. Read More...
Ted Talk: Paola Antonelli: Treating design as art
Paola Antonelli , design curator at New York's MOMA, wants to spread an appreciation of design, in all shapes and forms -- and to remove any stigma of it being considered mere decoration. She takes the TED2007 audience on a whistlestop tour of some design Read More...
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